We have expertise in a range of quantitative and qualitative methods and recommend the most appropriate approach based on your goals, timeline, and budget. Depending on your needs, we may recommend a single methodology or a combination of two or more.


  • Pricing Research

  • Message & Concept Testing

  • Feature Prioritization

  • Conjoint Analysis

  • Max-diff & TURF Analysis

  • CX Surveys & Ongoing Tracking

  • Driver Analysis

  • Competitive Benchmarking

  • Brand Tracking

  • Customer Segmentation

  • Etc.


  • In-depth Interviews

  • Contextual Inquiry​

  • JTBD Interviews

  • Usability Testing

  • Persona Development

  • Journey Mapping

  • UX Benchmarking

  • Diary Studies

  • Virtual Focus Groups

  • Etc.

What We Do

Modern Customer Insights

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Find Your Product-Market Fit

Using a range of quantitative and qualitative methodologies, we help clients figure out who their target customers are and how to reach and convert them. We have a particular specialty in pricing research, and we also help businesses determine the value propositions and marketing strategies to attract high-value customers.

Build Loyalty & Engagement

With expertise in both customer experience and user experience research methods, we help clients understand how and where to take action to drive growth. We employ a wide array of techniques to evaluate clients' existing customer experience, identify drivers of loyalty and usage, and uncover pain points along the customer journey.

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Uncover & Evaluate New Opportunities

Whether through exploratory research or evaluating and sizing of specific concepts, we help interpret the opportunity space for new ideas and assess the potential for impact with unique products and services.

©2019 by Third Wave Research